What does the cone symbolize to you?

April 8th, 2014 by UWBG Communication Staff

The cone represents our collections and the importance of conifers in our landscape. It holds the seeds that embody our commitment to a future where plants and people thrive together.

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Much like our varied and extensive collection of woody and herbaceous plants, our organization has evolved and grown over time. Throughout this growth, we have always striven to enrich the lives of students and the public through our education programs, outstanding collections and natural areas. Our two locations, the Center for Urban Horticulture and the Washington Park Arboretum, remain treasured destinations that provide an urban escape, accessible and free, in the heart of Seattle.

With that in mind, we’re very pleased to share with you the latest evolution of our logo. Come grow with us.

uwbgLogo340pxAbout the logo…

THE CONE: Inspired by our native Shore Pine (Pinus contorta), the cone represents our collection and the importance of conifers in our landscape. It holds the seeds that symbolize our commitment to a future where plants & people thrive together.

THE COLORS: Purple & gold to underscore our place within the University of Washington family; we are an integral part of the UW’s School of Environmental & Forest Sciences and serve as a “front porch” where academia mingles with the general public.

THE LOOK: As leaders in the fields of horticulture, environmental restoration and conservation, we are here to share the latest research and expertise with our diverse community of learners. We wanted a look that was professional yet approachable, and recognizable throughout our campus sites and facilities.

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