Helping ‘help’: UW spin out Qazzow lands $2.4 million to bolster e-commerce customer service

By Clare LaFond

Photo of Andrew Ko and Jacob Wobbrock of Qazzow, an e-commerce website service. Photo by Conrado Tapado.

Andrew Ko and Jacob Wobbrock work on Qazzow, an e-commerce website service. Photo by Conrado Tapado.

See related stories in Geekwire and Puget Sound Business Journal.

UW start-up Qazzow, a spin-out from the UW’s Information School, has landed $2.4 million in series A financing in a deal led by WRF Capital and Voyager Capital. The deal follows $500,000 in seed investment financing announced in November 2013 from the W Fund, an early stage venture fund focused on leveraging Washington’s research strength to launch new businesses. (See related story.)

Qazzow has created a breakthrough service that significantly improves the consumer experience with websites and web applications. It does so by enabling businesses to more easily capture and answer questions their visitors have while using their websites on desktop or mobile platforms.

The company is currently piloting with a number of online businesses and is already helping companies like Ben Bridge Jeweler, PetHub, and Yapta increase online sales.

Qazzow was started by UW researchers Dr. Jake Wobbrock and Dr. Andy Ko and University of Waterloo researcher Dr. Parmit Chilana. All three are award-winning scientists in the field of human-computer interaction, which blends computer science, design, and human factors.