UW’s Oren Etzioni Calls for a Search Shake-up

Oren Etzioni

University of Washington Computer Science and Engineering Professor and 2011 UW Presidential Entrepreneurial Faculty Fellow Oren Etzioni’s recent article in the Journal Nature calls for researchers to think outside the keyword box to improve Internet search engines. In 2003, Etzioni’s research into more intelligent search algorithms led him to launch Farecast – a web service that aggregates data of airline ticket fares and predicts future price fluctuations. Farecast was sold to Microsoft in 2008 and is now used in Bing Travel’s Price Predictor.

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