Determining Your Project’s Publicity Needs
The Simpson Center offers publicity assistance for funded projects; see a list of these items and tools.
If you are interested in including in your budget publicity items beyond those that the Simpson Center provides, the following questions may help you hone in on your needs:
Why am I communicating about my project?
- to create awareness about a program or project?
- to publicize (and provide details about) a specific event that I want people to attend?
- to recruit potential students?
- to announce a new website, resource, etc.?
Who is the intended audience for my project?
- UW Students, faculty, staff (Any particular areas of interest?)?
- Scholars or administrators at other institutions?
- Community partners?
- Donors and alumni?
- General public?
What do I want them to do / what action do I hope my audience will take?
- To sign up…
- To apply…
- To attend…
- To know about…
- To visit a website…
Do I have any assets that would be good to include in my publicity material?
Based on my answers to these questions, what type(s) of deliverables might be a good match for my project?
If I want to send deliverables via email or mail, do I already have the necessary contact information (mailing addresses, email lists, etc.)? If not, how will I collect/compile/request it?
- The Simpson Center may be able to assist with the collection of addresses for anyone who has a relationship with the UW: alumni, donors, faculty, staff, students
- The Simpson Center also maintains its own mailing list, of approx. 1,500 names.
- The Simpson Center does not research and construct mailing lists beyond the above categories listed but is happy to help project organizers determine the best ways of getting information to desired recipients.