Writing Tips for the Web
Here are a few guidelines for making web content more user-friendly. In a nutshell, effective writing for the web should be concise and scannable.
Paying attention to these web-specific style concerns helps website visitors figure out what is important on a webpage and how to get quickly to the content that concerns them.
Some Helpful Hints:
- Web users prefer short text (ideally one screen or less). This won’t always be feasible, but it is preferable.
- Where longer articles are necessary, try to summarize and group key points. This will help users decide quickly if content is relevant to their interests.
- Users tend not to “read” on the web—they scan, looking for words or phrases that catch their eye.
- Creating visual hierarchies and information “chunks” within page content allows site visitors to quickly identify content relevant to them.
- Consider using headings, bold text, and bulleted lists – they can all be used to signal key points and break up content into accessible sections.