Emre Kiciman (MSR), Scott Counts (MSR), Munmun De Choudhury (Georgia Tech), Bo Thiesson (Aalborg University), Michael Gamon (MSR)

Discussion Graphs: Putting Social Media Analysis into Context

Much research has focused on studying complex phenomena through their reflection in social media, from drawing neighborhood boundaries to inferring relationships between medicines and diseases. While it is generally recognized in the social sciences that such studies should be conditioned on gender, time and other confounding factors, few of the studies that attempt to extract information from social media actually condition on such factors due to the difficulty in extracting these factors from naturalistic data and the added complexity of including them in analyses. In this paper, we present a simple framework for specifying and implementing common social media analyses that makes it trivial to inspect and condition on contextual information. We implement our framework in a tool called Q, and present case studies on its use.


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