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Media relations workshop

By Walter Neary
HS News & Community Relations

A panel of scientists and local reporters will talk about the relationship between science and the media during a free workshop Wednesday, Jan. 31. “Science and the Media: Making It Work” will run from 11 a.m. to 12:30 p.m. in Turner Auditorium, D-209, in the Magnuson Health Sciences Center.

 

Faculty and staff from health sciences units are welcome to attend and learn answer to such questions as:

  • Why should you talk to reporters?

  • How do reporters work, and what do they want from you?

  • How can you avoid making common mistakes in dealing with the news media?

  • How can you handle news “embargoed” by a journal?

  • What can you do if you’re in the middle of an emergency that attracts media attention?

    Faculty speakers are expected to include Dr. Maynard Olson, director of the University of Washington Genome Center, professor of genetics and medicine and adjunct professor of computer science, and Dr. Stephen Dager, professor of psychiatry and behaviorial sciences and radiology, and an adjunct professor in bioengineering. They will discuss, and answer questions about, their experiences with the media.

    Members of the media expected to attend include local reporters Warren King of the Seattle Times and Carol Smith of the Seattle Post-Intelligencer. A local TV station will also send a representative. They will also answer questions about how and why they do what they do.

    Media relations staff from UW Health Sciences and Medical Affairs News and Community Relations Office will talk about how faculty can approach a media opportunity, both wanted and unwanted.

    Seating is first-come, first-served. No registration is required. You are welcome to bring a lunch to the workshop; some refreshments will be provided. The free workshop is organized by UW Health Sciences and Medical Affairs News and Community Relations and is intended for health sciences faculty and staff. For more information, call 206-543-3620.




    University Week
    The faculty and staff publication of the University of Washington
    uweek@u.washington.edu
    January 25, 2001