Licensing Agreements

Any person, business or organization desiring to use University of Washington trademarks in any manner and for any purpose must be licensed to do so.  The University has contracted with CLC to issue licenses on its behalf.  There are several types of licensing agreements:

  1. Standard and local licensing agreements for the production of emblematic merchandise to be sold by an individual or company at retail.
  2. Restricted licensing agreements for the production of emblematic merchandise for use by a campus organization or department.
  3. Promotional use agreements covering the use of marks for an approved limited-duration commercial use.

Summary of Licensing Agreements

Agreement

Description

Parameters

Royalty Rate

Standard License

For production of emblematic merchandise to be sold by an individual or company at retail.  Granted to companies that license with more than six institutions.

  • Annually renewable.
  • Both licensee and all designs must be pre-approved.
  • Minimum of $1 million in product liability insurance
  • Must sign and abide by UW Code of Conduct

10%

Local License

For production of emblematic merchandise to be sold by an individual or company at retail.  Granted to companies/individuals that are licensed with five or fewer in-state institutions

  • Annually renewable.
  • Both licensee and all designs must be pre-approved.
  • Minimum of $1 million in product liability insurance
  • Must sign and abide by UW Code of Conduct

10%

Internal Campus Supplier (ICS)

For production of emblematic merchandise for use by a campus organization or department.  Products produced under this license must not be sold by the campus department or organization.

  • Products cannot be sold.
  • Annually renewable.
  • Both licensee and all designs must be pre-approved.
  • Minimum of $1 million in product liability insurance
  • Must sign and abide by UW Code of Conduct

10% unless waived through Royalty Exemption process

Promotional License

For use of marks for an approved limited-duration commercial use

  • See UW Promotional Use Policy

Varies

Licensing Terms

The terms of a domestic trademark license agreement with the University typically include an application fee, an annual administration fee, advance royalty fees (varies), cost of obtaining Product Liability Insurance, marketing costs, product development, membership dues in the Fair Labor Association and a 10% royalty rate on the wholesale price of the goods.  Furthermore, licensees are required to submit product samples and designs for approval prior to production of the goods.

Licensing Process

Contact CLC, to begin the licensing process:

  • CLC ReviewAfter the required paperwork is submitted to CLC (including any needed insurance information, marketing plans, etc.), the potential licensee and company information is sent to the University for review and approval.  CLC will also forward any samples of product for the University to review production quality, and all relevant information to assist the University in the decision-making process.
  • University ReviewThe University will then review the company information, the product and its quality, and make a decision on whether or not to approve the company as a licensee.  The approval process may include all or some individuals from the licensing agent, the UWTLO (University Trademarks and Licensing Office)and other parties as appropriate.
  • Decision Notification:  Approval (or disapproval) of the licensee by the University will be sent to CLC, whowill notify the potential licensee of the decision.  Once approval has been granted, the licensee may proceed with submitting products/artwork for approval.

International Licenses

The University has trademark licensing programs in many countries outside of the United States.  Those companies interested in licensing internationally should contact Chris Prindiville at the Collegiate Licensing Company, cprindiville@clc.com.

Responsible Production

The UW is committed to conducting its business affairs in a socially responsible and ethical manner.  The University has taken a leadership role in efforts to ensure decent and humane working conditions in factories.  All manufacturers of products bearing University trademarks must adhere to the University’s Code of Conduct in the manufacture of those products.  In addition, the University requires all of its licensees to publicly disclose the names and locations of all factories which manufacture products that bear University’s trademarks.  University licensees are required to maintain membership in the Fair Labor Association.