Use of a University mark by an organization implies association with the University. Therefore, only Registered Student Organizations (RSOs) and official campus departments or groups are allowed to use UW trademarks in conjunction with their organization’s name. These approved users MAY NOT ASSIGN trademark usage rights, or otherwise grant permission, to any other internal or external entity for any purpose without prior review and approval by the UW Trademarks and Licensing office.
Use of University Name
A registered student organization or sport club team may use the University name in its title, publications or letterhead to show its status as a registered student organization at UW, but may not use the name in a manner as to create confusion between it as an organization and the University itself, nor in a manner that would in any way constitute an endorsement, approval or underwriting of any organization, product, activity, service or contract by the University of Washington.
The general rule is that the University name cannot precede the name of the student organization. Examples include:
Permissible: ABC Club at the University of Washington; ABC Club at UW; ABC Club - UW Chapter
Not Permissible: University of Washington ABC Club; UW ABC Club; ABC Club of the University of Washington
Use of University Marks
Registered student organizations (RSO) or club teams may not use the University seal or logos as part of its organization’s logo or on letterheads, business cards, or other identifying materials. A RSO or club team may, however, utilize select University marks as part of its uniform, provided the item is not issued or made available by sale or otherwise to anyone other than team members. RSO or club team name must be on the uniform. Registered student organizations may receive permission to utilize a University mark for special use, such as a commemorative item that is for members’ use only. Contact the UWTLO for review of such proposed use.
Should an item bearing the registered marks of the University be sold to anyone other than the membership of a registered student organization or sports club team, it becomes a commercial use of the mark and is subject to a license agreement.
For example, if the ABC Club at UW decides to use the marks of the University on its uniform, it may do so only subject to approval by the UWTLO. If the club decides to sell a t-shirt bearing University marks as a fund-raiser, the manufacturer of the item must be a UW licensee and pay royalties.
The UWTLO must approve all artwork and designs, as well as the quality of the product prior to its distribution. Please email firstname.lastname@example.org with all proposed designs and any questions. A list of licensees can be found here.
The only items exempt from royalties are those items produced for use as staff uniforms or for giveaways used to promote university programs or events. All other uses of trademarks on products are subject to royalties including sales for fundraising projects, sales to individual members of an organization, or if the price of an item is built into a fee (i.e. event registration). To request exemption from royalties, organizations must fill out a Royalty Exemption Form.
Assignment of Trademark Rights
Registered student organizations and sports club teams MAY NOT ASSIGN trademark usage rights, or otherwise grant permission, to any other internal or external entity for any purpose without prior review and approval by the UWTLO.
Use of Sponsors on RSO Merchandise
Any merchandise featuring the University name or trademarks, including but not limited to uniforms, jerseys, banners, apparel and non-apparel items (cups, mugs, pens, notebooks, et.c) must be approved by the UWTLO. The design can be emailed to email@example.com once the RSO has received it from the licensee that is creating the design or the licensee can submit it directly. Any sponsor logos that are included on the merchandise must be submitted as part of the artwork.