Mission, Vision and Values
Mission
UW Trademarks and Licensing supports the UW community by
Vision
To become one of the nation's most recognizable institutions with an image that reflects the world-class learning, research and achievement of the University of Washington. Utilize the name of image of the institution to the further support the challenge learning environment informed by cutting-edge scholarship.
Values
Integrity
Exhibit responsible global citizenship by ensuring that products bearing the institution's marks are fairly produced.
Diversity
Provide equal opportunities for all manufacturers to achieve licensee status and produce products bearing the institution's marks.
Excellence
Ensure a strong UW identity that represents the institutional values and standards.
Collaboration
Partner with UW departments and stake-holders to maximize opportunities to promote the brand and realize goals.
Innovation
Capitalize on new domestic and international product developments for maximizing sales of branded product.
Respect
Foster equitable and mutually beneficial relationships with licensees, retailers, and distributors.
