Mission, Vision and Values

Mission

UW Trademarks and Licensing supports the UW community by

Vision

To become one of the nation's most recognizable institutions with an image that reflects the world-class learning, research and achievement of the University of Washington. Utilize the name of image of the institution to the further support the challenge learning environment informed by cutting-edge scholarship.

Values

Integrity

Exhibit responsible global citizenship by ensuring that products bearing the institution's marks are fairly produced.

Diversity

Provide equal opportunities for all manufacturers to achieve licensee status and produce products bearing the institution's marks.

Excellence

Ensure a strong UW identity that represents the institutional values and standards.

Collaboration

Partner with UW departments and stake-holders to maximize opportunities to promote the brand and realize goals.

Innovation

Capitalize on new domestic and international product developments for maximizing sales of branded product.

Respect

Foster equitable and mutually beneficial relationships with licensees, retailers, and distributors.