The New Directions in Audience Research Initiative began in 2009, as part of an Institute for Museum and Library Services grant, to develop a strand of coursework and professional experience that would teach students about the process of Audience Research & Evaluation within informal learning sites and the importance of research-based museum practice.

To participate students may take up to five quarters of coursework and Directed Fieldwork in the following progression:

  • Introduction to Audience Research course where students learn the basics of evaluation planning and Impact development.
  • Spring Directed Fieldwork where students get hands-on experience collecting data from visitors in local museums, while focusing class time on learning best practice in instrument development, and effective reporting techniques.
  • Yearlong Directed Fieldwork (3 quarters) that places students in small teams to work with a local museum to design, conduct, report and present on an original evaluation project. 

Most recent evaluation reports created by our Yearlong Directed Fieldwork evaluation teams...