The New Directions in Audience Research Initiative began in 2009, as part of an Institute for Museum and Library Services grant, to develop a strand of coursework and professional experience that would teach students about the process of Audience Research & Evaluation within informal learning sites and the importance of research-based museum practice.
To participate students may take up to five quarters of coursework and Directed Fieldwork in the following progression:
- Introduction to Audience Research course where students learn the basics of evaluation planning and Impact development.
- Spring Directed Fieldwork where students get hands-on experience collecting data from visitors in local museums, while focusing class time on learning best practice in instrument development, and effective reporting techniques.
- Yearlong Directed Fieldwork (3 quarters) that places students in small teams to work with a local museum to design, conduct, report and present on an original evaluation project.
Most recent evaluation reports created by our Yearlong Directed Fieldwork evaluation teams...
- Visitor Use and Reaction to the Underwater Dome Exhibit at the Seattle Aquarium (2013)
- Exploring Spaces: Evaluating Visitor Experiences at the Henry Art Gallery (2013)
- Science on a Sphere: Formative Evaluation for the Pacific Science Center (2013)