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Identifier Guidelines
Some projects or organizations at the University of Washington have identifiers
or trademarks related to their activities. This might be a logo, trademark,
or unique name describing their group or a technology that they have developed.
To maximize the benefit of identifiers, use them consistently. Preparing
guidelines can help your organization and its associates use the identifiers
correctly.
Copy the template on this page to make your organization's own identifier guidelines,
which will detail the use of the identifiers by your organization, associates,
and third parties. You can also download
the guidelines as a Microsoft® Word® document.
Instructions: Read through the document and see if the example
instructions [shown in red throughout the text]
fit your organization's needs. Add any instructions that you require that
are not included. Replace all instances of [organization]
with your organization's name.
Examples: Read trademark use guidelines for some other organizations
to help you consider what other kind of instructions you might want to
include:
[Organization]
Identifier Guidelines
Introduction
This document identifies guidelines governing the use of [organization's]
identifier(s) - trademarks associated with [organization]
activities. In order to protect the integrity of [organization's]
identifiers, and to establish consistent practice, anyone who wishes to
use any of [organization's] identifiers should
follow these guidelines. Federal law requires certain diligence related
to identifiers and these guidelines are, in part, to support that effort.
This document has several parts. We include a list of official identifiers,
information to help you identify where your use fits, guidelines on how
the marks should appear, and prohibited uses. You should identify which
"use group" your intended use falls into - are you using an identifier
on an official [organization] publication
([organization]
use), on a document related to [organization]
activities, but not an official use (associates
use), or by a group not directly related to the [organization]
(third party use).
These official identifiers of [organization]
are governed by identifier use policies:
[insert graphics or text]
Use guidelines
[Organization] is a [type
of unit] at the University of Washington. Our logos will be used
for informational purposes, publicity, and marketing to identify [organization]
official documents or a relationship with [organization].
[Organization] Official
Use
Included in this section: official [organization]
business related to academic programs and [organization]
related events and presentations, such as official [organization]
websites, [examples: printed materials for sponsored
conferences, student handbooks, and academic program brochures].
Examples of documents or materials on which the logo is appropriate are
[examples: balloons, key rings, mugs, napkins, mouse
pads, clothing, hats, rubber stamps, pins, buttons, business cards, stationary,
letterhead, magnets, etc.] Other uses may be approved by [organization];
please contact us in writing prior to putting the logo on any item not
listed above. Other UW guidelines may apply to the medium onto which you
place the logo.
[Organization]
Associates Use
Included in this section: Placing identifiers on documents which are
not [organization] official publications,
but related to [organization] purposes. Examples
of associate use include [examples: students who
wish to use the logo on a web page or business card; staff who wish to
use the logo in a presentation about their research; student groups using
the logo on their websites or on informational flyers; the alumni association
for their website.]
- Identifiers may be used to identify relationship with the [organization]
on these types of documents: [examples: faculty web
pages, official research projects, presentations, documents related to research;
students on their web pages, [organization] student
group web pages, and [organization] Alumni Association
web pages.]
- Identifiers may not be used to imply endorsement of private activities
(i.e. consulting, job searching, etc.) or personal opinions that do
not represent the official position of the [organization].
- Use the contact procedures defined below to gain permission and approval
for your intended use.
Third Party Use
Included in this section: [example: anyone not
an employee or student of the [organization].]
Examples of types of uses included here: [examples:
companies who work with the [organization];
University departments collaborating with the [organization].]
All uses must be specifically approved and a periodic review of the activity
will be required. See the Contact section below for more information.
Format
Standard Uses
[Example: if you have a logo or graphics:]
- Size - The identifier must be [example: 1 ½ inches
by 1 ½ inches.]
- Color - [example: The identifier should always
be displayed in Purple (R:51, G:0, B:153, #330099) and Gold (R:117,
G:117, B: 89, #B9B159). In one color publications, use Purple (R:51,
G:0, B:153, #330099).]
[Example: for graphics and text-only identifiers:]
- Use the appropriate marking indicating the identifier's registration
status: (™ or ®) and "This is an official trademark of the University
of Washington."
- Placement guidelines - [example:
- Official use - identifiers must be the primary
mark (largest and most prominent).
- Associate use - identifiers must be equivalent
size to any other marks used.
- Third Party use - identifiers must be equivalent
or smaller than any other marks. Identifiers must be on introduction
or opening of material marked with any identifiers.]
- Availability - [example: the official identifiers
are available internally to [organization]
staff and faculty. Students may request them using the associate's web
request form. Associate and Third Party requestors must fill out the
appropriate web request forms.]
Prohibited Uses
- Variations of identifiers -- modification of identifiers other than
those approved in advance or listed above
- Likely to cause confusion; play on words
- Inaccurately implies endorsement or sponsorship
- Disparages identifier owner
- Composite Identifiers
- In connection with unlawful activities
- Composite Marks -- combining logo with other graphics
- Part of your own or others' trademarks or identifiers
- To identify products and services that are not identifier's owners,
without permission
- In connection with goods or services that may diminish goodwill in
trademark/identifier
- Construed as trademark/identifier owners documents
- As part of your web site domain, company, product name
- May not represent yourself as "exclusive,""approved," etc.
- In poor taste
Contact/Request
[Example: Please fill out the appropriate request
form for your affiliation (associate or third party) on our website: www.depts.washington.edu/[organization].
You will be contacted regarding approval and logo format you wish to receive.]
General
Use of any identifiers does not give the user any right, title or interest
in the identifier; ownership resides with the University of Washington.
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