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Choosing Content for Your Site

Before designing your Web site, you should know the information that your project would like to and should include on it. Content that might be included on a project Web site include text descriptions of your project's goals, screenshots of software that your project has developed, or links to publications about your work. Digital Ventures encourages all projects to include terms of service, privacy policies, and copyright notices. See Digital Ventures' project Web site templates for other ideas about what you might include in your project's site.

Guidelines for choosing content

The project Web site can be a useful way to introduce the public to technology that has been developed at the University of Washington (UW). The information published on the project Web site can help the UW establish relationships with groups interested in this intellectual property. Your group should be careful not to publish information on the Web site that may harm the UW's ability to further develop or license the technology. Any version of potentially licensable material, for example, should be carefully considered before being published on the Web.

With that caveat, the following information could be eligible for inclusion on your project site:

  • Goals of the project
  • Problem area of the project
  • List of publications about the project or software
  • Examples of possible applications of the technology
  • Important background information about the field or technology
  • Sample output of the software
  • Screenshots
  • Movies of the software in use
  • Demo software
  • Project researchers
  • Contact information for the project and Digital Ventures
  • Project funding sources

Be sure to review the content for your project Web site with your Digital Ventures team member.

Web site content on UW servers must meet the rules for use of the UW computer system. Also, you must ensure that photos, text, research data, and other intellectual property placed on the Web site are used in accordance with intellectual property law. The UW Copyright Connection has guidelines for some of these concerns. Data and information placed on your project Web site must not violate any rights already assigned to a sponsor, sublicensing party, project team members, or the University of Washington. If you have any questions, contact your Digital Ventures team member.

Legal notices

Digital Ventures recommends that your Web site include some legal notices, both for your visitors' and the UW's protection.

Terms of service

Your UW project Web site should include Terms of Service. The Terms of Service clarify the rights and responsibilities visitors have when they use your Web site. A Terms of Service template is available for you to customize for your Web site; your Digital Ventures team member can review this document before it is published.

Privacy policy

Digital Ventures recommends including a privacy policy on your Web site. A good privacy policy protects Web site visitors by clearly stating what information the Web site will collect from them and how that information will be used. A privacy policy can help visitors feel more comfortable about how information is managed on the site. A privacy policy form is available to help you create your own privacy policy. Your Digital Ventures team member should approve this document before you publish it.

Copyright notice

Although a copyright notice is not required to obtain or maintain copyright protection, including one on your Web site lets others know that the UW owns the work. A proper copyright notice contains three elements:

  1. The word "copyright," the symbol "©" or the abbreviation "copr."
  2. The year of the first publication of the work. Do not routinely change the year of the copyright notice. Change the date of the copyright notice only when the content on your site changes. To help you track the dates that you create or revise content, consider adding a comment in the HTML code of your Web pages with the date, such as:
  3. <!-- First published March 15, 1999 -->
  4. The name of the copyright owner. The copyright owner is usually a legal entity. For that reason, the University of Washington—not UW departments or project groups—is the copyright holder of UW project Web pages.
  5. Contact Information. Since the UW is a large place, it is wise to include your group's name and/or contact information to direct users to you.

We strongly recommend that you include a copyright notice, usually on the bottom of your Web pages. See the bottom of this page for an example.

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