Offering Sliced Apples at SeaHawk Games
At the Seattle Seahawk's’ first pre-season game with the Dallas Cowboys on August 12, 2006, Qwest Field concessions offered a new food product.
AppleSweets™, a fresh, sliced apple served in a 6 oz. clam shell package made its debut, thanks to a public-private partnership inspired through involvement of the food industry in the Washington Access to Healthy Foods Coalition.
Up to 200 fans who purchased this product and gave feedback will have the opportunity to test other healthy food products that may be offered in the near future, such as organic apples with wild berry, caramel or mango natural flavors added.
Skip Johnson, of Get Fit Foods in Wenatchee and a member of the Access to Healthy Foods Coalition, says that his company will soon offer healthier foods in universities, coffee shops and movie theatres.
Target Audience: Washington residents who are seeking healthy food choices in popular venues
Evaluation: Consumers will be able to go to advertised web sites and comment on their interest in having more of such products made available, and their willingness to continue to choose healthy food products. Sales of these items will be tracked for measurement of popularity and profitability to the companies involved.
Partners: Get Fit Foods and Stemilt Growers, Inc. of Wenatchee, Levy Restaurants in Qwest Field, Access to Healthy Foods Coalition, WA Department of Health.
Lead Agency Role: The Access to Healthy Foods Coalition, a non-profit group of businesses, industries, government agencies and non-profit organizations that work together to positively influence health and nutrition in Washington state by improving the access to healthier foods in popular venues where Washington citizens live, work and play.
For more information:
Vicky Scharlau
Web: http://www.accesstohealthyfoods.org/
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