Featured Programs & Activities
Smart Screen Time Initiatives in Washington State

Title: Smart Screen Time Initiatives in WA

Initiatives L - O

Live Outside the Box

In 2006, Public Health - Seattle & King County launched a public education campaign to inform families about the impact of television viewing on kids’ health. Radio public service announcements, a series of posters, and the “Live outside the box” toolkit were developed in English and Spanish to promote activities families can do together instead of watching TV and offer strategies to reduce TV viewing in their homes. Over 5,000 tool kits were distributed. The kit contains:

  • Facts about television and health
  • A tool to assess how much television families are really watching
  • A “Live outside the box” challenge to go “No TV for a Week!”
  • Alternatives to watching television, including 25 indoor activities, 25 outdoor activities, and fun, easy recipes for families

Over 2,000 Live Outside the Box posters and tool kits in English and Spanish were also distributed to center-based child care providers and Head Start programs by PHSKC's Child Care Health Program. Providers were encouraged to give materials to their families.

Policy Settings
Policy Makers
Stage of Policy Change
Child Care, Homes
Child Care Providers, Parents

Target Audience: Childhood professionals and families with children aged 3 to 10 years

Evaluation: PHSKC is evaluating the tool kit with parents this year.

Lead Agency/Partners: Live Outside the Box was a project of the King County Overweight Prevention Initiative and was funded by Public Health - Seattle & King County.

For more information
Erin MacDougall, Program Manager - Healthy Eating and Active Living
Adrienne Dorf, Nutrition Consultant, Child Care Health Program
Public Health - Seattle & King County
web: Public Health - Seattle & King County Live Outside the Box (includes pdfs of posters and tool kits)

Media Smart Youth Training

Media Smart Youth: Eat, Think and Be Active! is an interactive after-school education program developed by the National Institute of Child Health and Human Development that helps youth understand the complex media world around them and how it can influence their health. The first of four Media Smart Youth trainings focusing on media analysis, media production and nutrition and physical activity was conducted in Puyallup in May. Between July and September 2007, additional trainings will be held in Walla Walla, Spokane, and Snohomish. Participants learn about lesson structure, resources, teaching methods, strategies for implementing the program in their community.

Policy Settings
Policy Makers
Stage of Policy Change
4H, WSU Extension, After-school & Youth programs
4H, Nutrition Educators, Afterschool & Youth Program Professionals

Target Audience: Youth Development faculty, staff, volunteers, and teen leaders, Food $ense faculty and staff, afterschool program directors and lead staff, and other professionals working with children aged 11 to 14 years

Partners:The trainings are sponsored by Washington State University 4-H, the Met Life Foundation, Washington Afterschool Association, Washington State University Extension Childhood Health Promotion Team and Food $ense. Funding has been provided by a grant from Kraft Foods, the National 4H Council, and the MetLife Foundation.

For more information
Betsy Fradd
Washington State University 4-H
Web: NICHD Media Smart Youth

NW Center for Excellence in Media Literacy

The NW Center for Excellence in Media Literacy provides training, activities, and curriculum resources on media literacy for teens, educators, health professionals and other disciplines involved in serving children and youth. The Center also conducts research examining the impact of media literacy education and serves a repository for research conducted nationally and internationally. The Center's web sites, workshops and curriculum materials address the link between media and health, analyzing and creating media messages, and smart media use strategies.

Policy Settings
Policy Makers
Stage of Policy Change
Schools, Afterschool & Youth Programs, Homes
Educators, Afterschool & Youth Program Professionals, Parents, Children

Target Audience: Childhood professionals, families, children and teens

For more information
Marilyn Cohen
Director, Teen Futures Media Network &
NW Center for Excellence in Media Literacy
University of Washington
web: NW Center for Excellence in Media Literacy

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