PROJECT OVERVIEW
The National Film Festival for Talented Youth is looking for a brand refresh that includes a brand guide and a set of graphic assets for use in both digital (web/social media) and video (motion graphics) that will create a consistent look and feel for the organization. Each year the festival picks a new theme. This project is the overall brand for the organization that will work in concert with the yearly festival theme. NFFTY’s logo is iconic, and we are not looking to change it at this time, though we are open to proposals for evolution within the visual language created through this refresh. Our tag line is “Film starts here”. Although we have “National” in our name and are based in the US, we are international in scope.
THE ORGANIZATION
The Talented Youth (dba NFFTY) is a 501(c)3 media arts nonprofit based in Seattle, Washington with a global reach. Its mission is to advances and connects talented young filmmakers worldwide with the vision of creating a thriving and equitable film industry that uplifts and respects the voices of all youth. Our flagship program is NFFTY, the world’s largest youth film festival, annually screening over 250 films by filmmakers 24 years old and younger worldwide to audiences of more than 10,000. NFFTY also serves as an educational resource for young filmmakers, providing workshops, resources, and collaborative opportunities year-round. See website nffty.org, IG @nfftyfilm, FB and Twittter @NFFTY.
AUDIENCE
Gen Z and Gen Alpha are the primary target audiences, but design should have multi-generational clarity.
BRAND ATTRIBUTES
Inspiring, bold, inclusive, accessible, collaborative, innovative, community-oriented, socially just, and antiracist.
DELIVERABLES
Brand Guidelines and asset package to include design, fonts, color scheme, filters, and motion for logo and tagline to be used for the NFFTY website, banners, bugs, advertising, printed collateral, social media platforms, and bumpers.
Hi res, web and working files required.
SCHEDULE
Initial presentation of three concepts March 5th, 2021.
Refined concept April 2nd, 2021.
Brand Guide April 16th, 2021
Asset package April 30th, 2021
FEE
$2500.00
TO APPLY
Email info@nffty.org with the subject line “Brand Refresh Designer”, share why you are appropriate for this project, and links to your website or portfolio; preference will be given to candidates who apply by Feb 2nd.
NFFTY/The Talented Youth is an equal opportunity employer. We seek to hire candidates that reflect the cultural diversity of our community. We welcome and encourage qualified candidates from all national, religious, racial and ethnic backgrounds, from all gender expressions and sexual identities, and from persons living with disabilities, to apply to become a part of our organization. Underrepresentation of minority populations is a significant problem in our industry. We are working towards equality and disrupting systems of oppression in the film/media arts industry. If you identify as part of a minority group, you are strongly encouraged to apply to NFFTY.
