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The changing face of a communications department

David Domke, chair of the UW Department of Communication, outlined his goals for the department’s next few years at a recent staff meeting. The author and former journalist reflected on these goals in a forward-looking blog post that speaks to what a communications department of the 21st-century should look like.

Domke says the department will look to be entrepreneurial, seeking funds, developing ideas and creating new products and approaches. It will engage with the public via lectures, workshops, organizational boards and partnered events. It will act as a source for news media and will seek opportunities to provide knowledge to students and foster a navigational mindset for how to succeed in a 24/7 communication world.

In short, it’ll get busy, get involved and get noticed. Read Domke’s post here, and enjoy these tasty Dawg Treats:

  • UW alum Lynn Sheldon, who was featured in the June 2010 issue of Columns, directed the Sept. 26 episode of Mad Men, the Emmy-award winning TV series.
  • Heather Krasna, career director at the Evans School of Public Affairs, was featured on NPR. Her book, Jobs That Matter, provides job seekers with tips to land great jobs in government, nonprofit and corporate organizations serving the public good.
  • UW researchers have developed a way to use a building’s electrical wiring as an antenna, reducing power consumption and extending the sensor’s range.
  • Ray Larson, the gardener at the UW president’s mansion, picks 10 indispensable Northwest plants.
  •’s Big Blog features a look at the UW Common Book, You Are Never Where You Are.
  • Join the Flickr discussion on the UW’s new digital collection of hats. Bonnets, headdresses, crowns and veils—they’re all featured here.
  • In this BBC story, UW scientists are highlighted for using satellites and lasers to produce a unique map that details the heights of the world’s forests.
  • UW oceanographer Sarah Purkey is quoted in this story from the NOAA about the warming of deep  water leading to sea level rise.
  • Shoshi Fertig, a current UW student and participant of JDC’s first-ever short-term service trip to Ethiopia, spread awareness of challenges facing young women seeking higher education in Ethiopia at a fundraising dinner she coordinated in Washington D.C.
  • Enrollment at the UW will top 41,000 students again this year with an increase in the freshman class. Yet, our state trails the nation in degrees awarded from public colleges and universities.
  • Steve Sarkisian’s blog asks for help raising money for the 2010 Run of Hope. This is the event Jake Locker has been supporting in honor of his late friend Kyle Roger.
  • UW Tacoma will host Vice President Joe Biden on Oct. 8.
  • NOAA has awarded more than $48 million in grants to the UW, the Northwest Indian Fisheries Commission and several Washington state agencies to help protect salmon, support fish hatcheries and improve understanding about climate impacts.

Photo courtesy of Thomas L. Pratt.


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