The
goal of the “Four Modernizations” was to strengthen the sectors of |
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An important aspect of modernization
was education. Educational
institutions had been dismantled during the Cultural Revolution, and now
it was necessary to rebuild them. Propaganda
posters that encouraged study were frequently targeted at urban youth. To the left is a poster titled “The Future Summons.” What do you notice in the background? What do you think the young girl is imagining? |
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Another major change in the subject matter of propaganda from the 70s and 80s was the return of the intellectuals, a group that had frequently been suspected of being “bourgeois” under Mao. Workers, peasants, and soldiers, while still portrayed, were no longer the only role models. Intellectuals had been elevated to the status of “mental workers” and were now shown as responsible and productive members of society. In the billboard below, the scientific development of the oil industry is promoted. How does the artist convey the notion of science? |
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What attitude is this poster trying to encourage?
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Move on to Contemporary Advertising
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