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Whatcom
County
A Classic Community Nutrition
Assessment Experience
Focus Group Results
| Key Issues | | Major
Nutrition Issues Identified by Focus Groups | | Strategies
to Address Nutrition Issues |
Key Issues
The key nutrition issues that emerged from the five focus
groups of healthy, working people, ages 25-45 fell into four major categories:
General lack of nutrition awareness
Limited access to quality food
Negative cultural influences
Difficulty in providing good nutrition for the family
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In addition, the groups came up with the following:
Community resources used or lacking
Strategies to address nutrition issues
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Major Nutrition Issues Identified by Whatcom County
Focus Groups
General lack of nutrition awareness
This was usually the first issue that was raised in the focus groups.
The central themes for this issue were:
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There is not a high level of understanding about what constitutes good
nutrition
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Information is often inconsistent and contradictory
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There is an overwhelming amount of information
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There are barriers to accessing information
Limited access to quality food
Each focus group expressed concern about the effort and awareness that
are required to access nutritious foods. Limitations to success in this
area include time, money, and access to information.
Consistent themes included:
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People who have low incomes may have trouble accessing inexpensive, nutritious
food
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People disagree about the relative costs of fresh and processed foods
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Foods that are the most convenient and available are not nutritious
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Environmental factors compromise food and water quality
Negative cultural influences
Negative influences on food intake were perceived to be strong and powerful.
These were identified as:
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Convenience culture and lack of time
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Media influences
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Body image, particularly for teen girls
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Habits, addiction, and quilt
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Influence of history and socialization
Difficulty in providing good nutrition for the
family
Fifty seven percent of the participants were living with their children,
and family nutrition was identified as a very important issue. The identified
themes were:
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Children won’t eat what’s good for them
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School lunches are inadequate
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Family members have conflicting meal preferences and schedules
Community resources used or lacking
The following table lists the community resources identified by the
participants. It is noteworthy that the groups also felt that medical professionals
should be providing more to the community in terms of nutrition related
services and that public schools should be doing more to provide nutritious
foods to children.
Categories |
Examples |
Community |
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Friends
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Family
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Role Models
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Media |
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Health Magazines
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Exercise Magazines
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The Bellingham Herald
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Television
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Internet
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PETA Films
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Fred Meyer Grocery Adds
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Organizations |
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Backyard Abundance
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Overeater's Anonymous
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Leukemia Foundation
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Heart Association
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Food Band
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Weight Watchers
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Employment |
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Wellness programs
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Pamphlets in the Mail
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Multi-level Health Products Companies
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Military
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Academic |
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Books
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Library
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Classes at Community College
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Western Washington University Courses
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Lectures
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Medical |
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Professional Nutritionists
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Classes at St. Joseph's Hospital
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VA Hospital
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Dietitians from the Health Department
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Doctors and Nurse Practitioners
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Dentists
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Point of Purchase |
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Food Labels
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Community Food Co-op
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Strategies to Address Nutrition
Issues
The focus groups identified the following potential strategies for improving
nutrition
Model good nutrition habits through networks of family and friends
role modeling
peer support
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Strengthen existing community resources
public schools
medical community
local organizations
collaboration between organizations
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Raise community awareness about nutrition
fun community events
free public lectures and classes
media messages
list of local resources
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Heighten awareness at the point of purchase
restaurants
grocery stores
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Connect people to the sources of their food
promote gardening
support local agriculture
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