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Nutrition Assessment Education Project
 

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Classic Community Nutrition Assessment Experience

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Focus Group Results 

| Key Issues | | Major Nutrition Issues Identified by Focus Groups | | Strategies to Address Nutrition Issues
 

Key Issues

The key nutrition issues that emerged from the five focus groups of healthy, working people, ages 25-45 fell into four major categories:  
 
  • General lack of nutrition awareness 
  • Limited access to quality food 
  • Negative cultural influences
  • Difficulty in providing good nutrition for the family
  •  
    In addition, the groups came up with the following: 
     
  • Community resources used or lacking
  • Strategies to address nutrition issues
  •  

    Major Nutrition Issues Identified by Whatcom County Focus Groups 

    General lack of nutrition awareness 

    This was usually the first issue that was raised in the focus groups. The central themes for this issue were: 

    • There is not a high level of understanding about what constitutes good nutrition 
    • Information is often inconsistent and contradictory 
    • There is an overwhelming amount of information 
    • There are barriers to accessing information
    Limited access to quality food 

    Each focus group expressed concern about the effort and awareness that are required to access nutritious foods. Limitations to success in this area include time, money, and access to information. 

    Consistent themes included: 

    • People who have low incomes may have trouble accessing inexpensive, nutritious food 
    • People disagree about the relative costs of fresh and processed foods 
    • Foods that are the most convenient and available are not nutritious 
    • Environmental factors compromise food and water quality

    Negative cultural influences

    Negative influences on food intake were perceived to be strong and powerful. These were identified as: 
    • Convenience culture and lack of time 
    • Media influences 
    • Body image, particularly for teen girls 
    • Habits, addiction, and quilt 
    • Influence of history and socialization
    Difficulty in providing good nutrition for the family 

    Fifty seven percent of the participants were living with their children, and family nutrition was identified as a very important issue. The identified themes were: 

    • Children won’t eat what’s good for them 
    • School lunches are inadequate 
    • Family members have conflicting meal preferences and schedules
    Community resources used or lacking 

    The following table lists the community resources identified by the participants. It is noteworthy that the groups also felt that medical professionals should be providing more to the community in terms of nutrition related services and that public schools should be doing more to provide nutritious foods to children. 
     

    Categories Examples
    Community
    Friends
    Family
    Role Models
    Media
    Health Magazines
    Exercise Magazines
    The Bellingham Herald
    Television
    Internet
    PETA Films
    Fred Meyer Grocery Adds
    Organizations
    Backyard Abundance
    Overeater's Anonymous
    Leukemia Foundation
    Heart Association
    Food Band
    Weight Watchers
    Employment
    Wellness programs
    Pamphlets in the Mail
    Multi-level Health Products Companies
    Military
    Academic
    Books
    Library
    Classes at Community College
    Western Washington University Courses
    Lectures
    Medical
    Professional Nutritionists
    Classes at St. Joseph's Hospital
    VA Hospital
    Dietitians from the Health Department
    Doctors and Nurse Practitioners
    Dentists
    Point of Purchase
    Food Labels
    Community Food Co-op

     

    Strategies to Address Nutrition Issues

    The focus groups identified the following potential strategies for improving nutrition 
     
    Model good nutrition habits through networks of family and friends 
  • role modeling 
  • peer support
  • Strengthen existing community resources 
  • public schools 
  • medical community 
  • local organizations 
  • collaboration between organizations
  • Raise community awareness about nutrition 
  • fun community events 
  • free public lectures and classes 
  • media messages 
  • list of local resources
  • Heighten awareness at the point of purchase 
  • restaurants 
  • grocery stores
  • Connect people to the sources of their food 
  • promote gardening 
  • support local agriculture
  •  
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    Last revised: 04/20/99
    Comments: Donna Johnson (djohn@u.washington.edu)
     http://depts.washington.edu/~commnutr/cases/whatcom/w-gresults.htm