The concept for Guy originated from two main problems. In the medical field many primary care physicians aren’t equipped or proactive about serving specific health care risks for their gay male patients. This is often because they either don’t ask or assume their patient’s sexual orientation. This creates a missed intervention point in preventative health care for gay men. Meanwhile, the editorial of male health and fitness magazines is almost always written in a heteronormative voice, ostracizing their gay readership.
Guy, as a magazine, closes that divide. It offers nutrition and fitness tips of the same genre, but tailors health and relationship information unique and relevant to gay men, empowering them to talk to their doctor about their unique health issues.