March Madness is coming, and athletes, coaches, and fans all over the country are gearing up for another exciting season—the sweat, the competition, the glory! But Chris McCoy (BA 2011) is excited for another reason. March Madness 2015 will mark the public beta launch of a startup effort seven years in the making. YourSports is a new sports networking platform that aims to change the way people connect through sports online.
“Sports is the ultimate connector,” says McCoy, who started YourSports during his senior year at the University of Washington. “It has an inherent ability to build relationships at all levels—high school softball teammates, 2010 Winter Olympics competitors, 12th fans—but until now these relationships haven’t been collected online in a centralized location.”
Sure, you can find fellow fans or your college soccer teammates on Facebook or Linkedin, but there’s a lot of chatter on those social platforms, and only a small portion of it is about sports. There’s also many mainstream sports media websites, but those don’t offer the personalization that comes with social networking sites. McCoy is banking on the belief that sports communities want a personalized dedicated sports experience.
McCoy explains that social platforms connect people by interest. “Think of it this way,” he says, “Facebook was student directory-meets-social network. Linkedin is resume-meets-social network. YourSports does the same with sports data. We’ve taken the most comprehensive historical and geographical sports data on the planet and gathered it online in one place to unite teams, athletes, fans, and influencers from all levels, throughout history, and around the world.”
YourSports currently employs about 20 people—mostly engineers and data scientists—in 9 cities, working to build out a platform based on millions of pieces of local and national data from 100+ years of sports history. They have already created 500,000+ profiles of athletes, schools, and sports venues, raised $1.7 million in angel investment, and have seen a steady stream of people joining (“in the low thousands”) since launching their private beta in 2012. McCoy has also recruited a strong board of advisors, including ESPN.com senior baseball writer Jerry Crasnick and Ward Bullard, former head of sports at Google+. After YourSports’ public launch during March Madness, McCoy will continue to work on the next step: monetizing YourSports using a commerce model that connects users with places and products recommended by their favorite athletes. “If we get it right,” says McCoy, “YourSports will become one of the most interesting sports marketing and commerce platforms on the planet.”