Senior Director for Strategic Initiatives and Campaign Planning
Jennifer leads a team that ensures UW Medicine’s constituents — donors, alumni and advocates — are engaged with UW Medicine. She provides strategic planning for leadership and senior fundraisers, directs campaign operations and oversees all donor relations initiatives in six primary areas for UW Medicine Advancement:
- Principal gift strategy and tracking
- Prospect management
- Analytics, program performance and data management
- Technology initiatives that support identification and growth of the prospect base, with a special emphasis on grateful patients
- Donor relations
- Gift acceptance and compliance
Jennifer’s team is responsible for several projects and reports, including developing fundraisers’ annual plans, tracking patient-related data, assembling invitation lists for events, creating endowments, developing a UW Medicine-specific taxonomy, creating thank you letters, stewardship letters and reports for donors, and more.
In her many years at UW Medicine Advancement, Jennifer has taken on a number of roles, including administration and events planning, but she enjoys her recent role — chief data geek — the most. Jennifer is a very proud UW graduate, and she loves nothing better than a Saturday spent at Husky Stadium.