Divine Divas: Teen Centered Contraception

Source: IDEO.org

Overview

The Diva Centres in Zambia are vibrant spaces just for girls designed by IDEO​.org in conjunction with Marie Stopes International in Zambia (MSZ) and the William and Flora Hewlett Foundation. The spaces provide contraception information and services so girls can make informed decisions. 

 

Process

  • To understand the problem, the team immersed themselves in the lives and aspirations of the teens in Zambia.
  • Using the insights collected, they designed a multipoint approach to getting girls the information and services that they require.
  • After launching the first nail salon centre, service engagement related to contraception went up, thus proving the hypothesis.

 

Results/Outcome

Following this initial success, MSZ plans to build a total of ten Diva Centres by 2017 and adapt the urban Diva Centre model to serve teens in more rural areas of the country.