The Next Step for Technology? Samsung’s Radical Innovation


In a world of ever changing technology and new gadgets, Samsung’s newest creation molds together a new line of innovation. When they announced their Galaxy foldable phone, consumer reactions were very mixed. Nevertheless, Samsung embraced experimentation and the occasional failure amidst a risk averse culture to deliver a product that would try and ease user experience and increase accessibility. 



  • Ethnographic research with factory workers generated initial idea of a smartphone with the largest screen of all time
  • The idea to combine a mini tablet and phone in one to eliminate the need for two products



Although their design has some work and improvements to be made, this innovative design to ease user experience is just the start to the future of technology.