Lisa joined the Allrecipes family as president in 2007 bringing a wealth of product innovation and brand marketing experience. During her leadership, Lisa has grown Allrecipes from a single US focused site to a global, multi-platform brand with 18 sites and 16 mobile apps serving 23 countries in 12 languages. Her vision has resulted in the launch of a rich array of free and subscription based products for the web, mobile, social and video all geared towards inspiring home cooks with confidence to succeed with their everyday cooking needs. Under Lisa’s leadership, Allrecipes has grown to become the world’s largest digital food media brand; averaging a 40 percent year-over-year audience growth rate and a 50 percent rise in membership.
Before calling Allrecipes home, Lisa was senior vice president of marketing at Classmates.com, a division of United Online, where she led the company’s strategy for product development, marketing, creative design, and customer retention. Before that, Lisa co-founded Garden.com, where she served as Chief Marketing & Merchandising Officer. Lisa has also worked with Silicon Graphics, Sun Microsystems, Standish Mellon Asset Management and ArtCarved.
Lisa graduated from Bowdoin College in Maine with degrees in biochemistry and photography. She earned her MBA from the J.L. Kellogg Graduate School of Management at Northwestern University. Outside of the office, Lisa loves gardening, travelling with her family and taking photos.
Allrecipes.com, the world’s largest digital food brand, receives 750 million annual visits from home cooks around the world who discover and share personal food experiences through recipes, reviews, photos, videos, profiles, and blog posts. Since launching in 1997, the Seattle-based company’s sites, apps and eBooks have served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes’ is a global, multiplatform brand with 18 sites and 16 mobile apps serving 23 countries in 12 languages.
Allrecipes.com is part of Meredith Corporation (NYSE: MDP; www.meredith.com) the leading media and marketing company serving American women.