Framing Adolescent Health Webinar Series
How to Send the Right Message about Adolescent Health
This webinar series is a collaboration of the State Adolescent Health Resource Center, the Adolescent and Young Adult Health National Resource Center, and Konopka Institute for Best Practices in Adolescent Health - University of Minnesota.
Air Dates: Every other Tuesday from February 27- April 10, 2018
Time: 1pm-2:30 EST
Glynis Shea, Communications Director at the Konopka Institute, and former advertising executive will present four webinars that borrow strategies used by commercial advertisers, leverage the best thinking of cognitive linguists, and apply findings from the latest communications research. Topics covered include: the challenges of communicating health to adolescents, marketing versus communications, how to choose the right frame for your audience, recommendations for communicating about adolescent sexual health, and what to do about the damage caused by promoting health disparity data