How to Address Vaccine Hesitancy
Building Vaccine Confidence Through Messaging
This webinar is a collaboration of the Northwest Public Health Leadership Institute and the Center of Excellence in Maternal and Child Health at the University of Washington.
Air Date: Wednesday, October 24, 2018, available archived online after this date
Time: 12pm to 1pm PT
In 2016, the American Academy of Pediatrics included vaccinations as one of the infant safe sleep recommendations to prevent Sudden Unexpected Infant Death (SUID). Devon Greyson, Assistant Professor of Health Communication at the University of Massachusetts Amherst, will review why some interventions that successfully promote vaccinations work in certain settings but fail in others. Based on research conducted in British Columbia and beyond, this presentation will describe ways to address vaccine hesitancy by understanding community context and responding with culturally appropriate messages and tailored services.
- Describe the importance of understanding individual and community factors that influence vaccine hesitancy.
- Identify context-appropriate interventions to build trust and confidence among parents and community partners.
This is part of the University of Washington Maternal and Child Public Health Webinar Series hosted by the Center of Excellence In Maternal and Child Health at the University of Washington.