{"id":3608,"date":"2021-02-02T20:58:32","date_gmt":"2021-02-03T04:58:32","guid":{"rendered":"https:\/\/depts.washington.edu\/pandemicalliance\/?p=3608"},"modified":"2021-02-02T20:58:32","modified_gmt":"2021-02-03T04:58:32","slug":"promoting-mask-use-on-tiktok-a-descriptive-study-on-unconventional-approach-to-public-health-education","status":"publish","type":"post","link":"https:\/\/depts.washington.edu\/pandemicalliance\/2021\/02\/02\/promoting-mask-use-on-tiktok-a-descriptive-study-on-unconventional-approach-to-public-health-education\/","title":{"rendered":"Promoting Mask Use on TikTok: A Descriptive Study on Unconventional Approach to Public Health Education"},"content":{"rendered":"<p>Videos promoting mask use posted on the social media platform <i>TikTok<\/i> with the hashtag #WearAMask (n=100) received almost 10 times as many cumulative views as videos by the World Health Organization (WHO) to promote mask use (n=32). Most of the #WearAMask videos used humor and dance to garner almost 500 million views. In contrast, the WHO videos, of which 3 included humor and none included dance, only garnered over 57 million views.<\/p>\n<p><i>Basch et al. (Feb 2, 2021). Promoting Mask Use on TikTok: A Descriptive Study on Unconventional Approach to Public Health Education. JMIR Public Health and Surveillance. <\/i><a href=\"https:\/\/doi.org\/10.2196\/26392\">https:\/\/doi.org\/10.2196\/26392<\/a><i><span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videos promoting mask use posted on the social media platform TikTok with the hashtag #WearAMask (n=100) received almost 10 times as many cumulative views as videos by the World Health Organization (WHO) to promote mask use (n=32). Most of the #WearAMask videos used humor and dance to garner almost 500 million views. In contrast, the&#8230;<\/p>\n<div><a class=\"more\" href=\"https:\/\/depts.washington.edu\/pandemicalliance\/2021\/02\/02\/promoting-mask-use-on-tiktok-a-descriptive-study-on-unconventional-approach-to-public-health-education\/\">Read more<\/a><\/div>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[74,110],"topic":[22],"class_list":["post-3608","post","type-post","status-publish","format-standard","hentry","category-article-summary","tag-masks","tag-public-health-communications","topic-non-pharmaceutical-interventions"],"_links":{"self":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts\/3608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/comments?post=3608"}],"version-history":[{"count":1,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts\/3608\/revisions"}],"predecessor-version":[{"id":3609,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts\/3608\/revisions\/3609"}],"wp:attachment":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/media?parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/categories?post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/tags?post=3608"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/topic?post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}