{"id":8808,"date":"2021-04-06T10:21:19","date_gmt":"2021-04-06T17:21:19","guid":{"rendered":"https:\/\/depts.washington.edu\/pandemicalliance\/?p=8808"},"modified":"2021-04-07T10:22:26","modified_gmt":"2021-04-07T17:22:26","slug":"assessment-of-the-effectiveness-of-identity-based-public-health-announcements-in-increasing-the-likelihood-of-complying-with-covid-19-guidelines-an-online-experiment","status":"publish","type":"post","link":"https:\/\/depts.washington.edu\/pandemicalliance\/2021\/04\/06\/assessment-of-the-effectiveness-of-identity-based-public-health-announcements-in-increasing-the-likelihood-of-complying-with-covid-19-guidelines-an-online-experiment\/","title":{"rendered":"Assessment of the Effectiveness of Identity-Based Public Health Announcements in Increasing the Likelihood of Complying with COVID-19 Guidelines: An Online Experiment"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Public Service Announcements (PSA) tailored to match the identity of the viewer increase the likelihood that the viewer reported a willingness to comply with mask-use and stay-at-home policies. In this cross-sectional online experiment of Amazon Mechanical Turk workers (n=292), a PSA tailored for Christians when matched with a Christian identity increased likelihood of reported compliance with mask-use policies by 12% , while a PSA focused on economics when matched with an economics-focused identity increased likelihood of compliance by 6%. Within-subject effects were controlled for by showing the control and tailored PSAs in a random order for each participant.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Dennis et al.\u00a0(Apr 6, 2020). Assessment of the Effectiveness of Identity-Based Public Health Announcements in Increasing the Likelihood of Complying with COVID-19 Guidelines: An Online Experiment (Preprint). JMIR Public Health and Surveillance. <\/span><\/i><a href=\"https:\/\/doi.org\/10.2196\/25762\"><span style=\"font-weight: 400\">https:\/\/doi.org\/10.2196\/25762<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public Service Announcements (PSA) tailored to match the identity of the viewer increase the likelihood that the viewer reported a willingness to comply with mask-use and stay-at-home policies. In this cross-sectional online experiment of Amazon Mechanical Turk workers (n=292), a PSA tailored for Christians when matched with a Christian identity increased likelihood of reported compliance&#8230;<\/p>\n<div><a class=\"more\" href=\"https:\/\/depts.washington.edu\/pandemicalliance\/2021\/04\/06\/assessment-of-the-effectiveness-of-identity-based-public-health-announcements-in-increasing-the-likelihood-of-complying-with-covid-19-guidelines-an-online-experiment\/\">Read more<\/a><\/div>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[110],"topic":[16],"class_list":["post-8808","post","type-post","status-publish","format-standard","hentry","category-article-summary","tag-public-health-communications","topic-public-health-policy-and-practice"],"_links":{"self":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts\/8808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/comments?post=8808"}],"version-history":[{"count":1,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts\/8808\/revisions"}],"predecessor-version":[{"id":8809,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/posts\/8808\/revisions\/8809"}],"wp:attachment":[{"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/media?parent=8808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/categories?post=8808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/tags?post=8808"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/depts.washington.edu\/pandemicalliance\/wp-json\/wp\/v2\/topic?post=8808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}