[ music ]
Narrator: You want these people.
They order your products, sign up for your services,
enroll in your classes, read your opinions,
and watch your videos.
You'll never see them, but they know you- through your website.
Or maybe not.
Your website's visitors aren't a faceless mass of identical mouse-clickers
but a vibrant community of individuals
with varying tastes, styles, and abilities.
This includes people with disabilities.
[Terrill] It's important for web designers and developers
to realize that what they see currently on their computer,
at their resolution, with their browser and their operating system
is not going to be necessarily the same thing that everybody else sees.