Tobacco Studies Program

Tobacco Use Trends and Prevention Among Young Adults: The Role of Industry Promotion and Counter-Marketing Strategies

April 16, 2008

Tobacco Use Trends and Prevention Among Young Adults: The Role of Industry Promotion and Counter-Marketing Strategies

Pamela Ling MD, MPH

Tobacco & Public Health: Treatment, Prevention, Policy and Social Change (HSERV 558)

Dr. Ling is an Associate Professor of Medicine at the University of California, San Francisco, Center for Tobacco Control Research and Education. Her interest in young people, mass media and health has led her to pursue activities ranging from appearances on MTV to research on tobacco industry marketing strategies targeting young adults. She is an expert tobacco industry documents researcher and has published several seminal articles on how the industry markets tobacco to youth, young adults and women.
Biosketch: here

This lecture is also part of our Tobacco and Public Health (HSERV 558) course, where it is paired with the following readings:
DiFranza JR. Hooked from the first cigarette. Scientific American. 2008;82-87.

National Cancer Institute. The Role of Media in Promoting and Reducing Tobacco Use (NCI Tobacco Control Monograph Series 19). 2008. Read Introduction, pages 3-24.