Statistics

Convio tracks and stores a large amount of data related to your message delivery such open rate, click through rate, bounces and unsubscribes.  The following steps will allow you to view basic statistics regarding your message.  Please see our page for running Convio Reports to find more detailed information.

  1. Hover on Email  and select Email Campaigns
  2. Click the green Campaigns tab
  3. Click manage next to the name of your campaign.  If you can’t find your campaign, try using the search function.
  4. Click the green Deliveries tab
  5. Click Review next to the message delivery of your choice
  6. Click Refresh this page on the left side of your screen under Related Actions to update your stats

convio stats

Additional Notes

  • A 25% open rate is desirable.
  • Convio considers your message to be opened if any images are downloaded.
  • If a message is opened more than once by the same recipient, your open rate will remain the same, but your total opens will increase.
  • Want to see a list of constituents who had a hard bounce or unsubscribed?  See Convio Reports.