Vikram Dendi

Microsoft Research

Standing in the User's Shoes - Enhancing the "Perceived Value" of Translation

Microsoft recently announced a technology (Translator Widget) that makes it dead simple to bring machine translations to a web page. Why does MSR's machine translation team see this as a critical step in increasing the value of MT? In his responsibility of planning the innovation value chain for this team at Microsoft Research, Vikram has been exploring the idea of "perceived value" and how it ties into translation quality. The "perceived value" concept contrasts with more empirical methods of measuring (translation) quality in that it captures a user's overall expectation of the value that a technology delivers to them. You will have an opportunity to contrast the scientist's viewpoint with that of a strategist in this brief conversation.

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