UW Medicine – Brand Identity Resources

UW Medicine
Brand Identity Resources

Welcome to UW Medicine’s hub for logos, colors and the clarity to use them confidently. Built for communicators and creators, not brand police.

Colors

Typography

Logos

Photos

I would like to …

Start using Canva

On-brand design made easy (not to be confused with Canvas)

Create a provider bio

How to get a headshot and write your bio

Review my collateral

Ensure your creative meets our brand identity standards

Explore swag & apparel guidelines

Learn about how to properly apply the logo and how to order your items

Get stationery or business cards

Purchase branded stationery and business cards through the UW Medicine Storefront

Order a logo

Request official logo art packs through Creative Communications

Create my email signature

Elevate your emails with brand style

Use a Zoom background

Impress your meeting guests

Learn about editorial style

It’s not just for word nerds

See the Brand in Action 

What does a higher degree of healthcare really mean? Watch how the brand brings our mission to life.

What's New

Watch the New Logo Webinar

Discover the story behind the refreshed UW Medicine logo and brand architecture in this recorded webinar. Learn about the data-driven…

FAQ: Logo and Brand Architecture Update

The updated UW Medicine logo reflects our dedication to providing a higher degree of healthcare while connecting us more deeply…

Questions? We’re here to help

Complete the form so that we can answer your question or connect you with the right person. Please note that form submissions are directed to the uwmmktg@uw.edu inbox.