Celebrating Wellness in Print
Right as Rain continues its mission of delivering engaging, expert-backed health and wellness content. Alongside its popular website, the publication’s fourth print edition highlights brain health and features a refreshed logo debut.
- Department Responsible: Content + Brand Services
- Collaborators: Neurosciences Institute, Marketing team and many UW Medicine experts
Goal: Extend the reach and impact of Right as Rain’s online content by offering a thoughtfully designed print edition that connects with patients and the community in clinics, at events and beyond. Plus, debut a refreshed logo that makes UW Medicine more prominent.
Deliverables & Key Elements:
The latest print issue of Right as Rain is not only packed with insightful articles on brain health but also features updated, thoughtful design:
- Refreshed logo design representing Right as Rain’s connection to UW Medicine and dedication to accessible, trustworthy health content.
- Thoughtful layout combining engaging visuals with expert information to make wellness topics approachable and dynamic.
- Distribution strategy targeting clinics and community events, like Yoga in the Park in South Lake Union and the UW Medicine Seattle Marathon.
- Highlighted content including expert insights on preserving memory, stroke prevention, managing migraines and understanding sleep chronotypes — each crafted in collaboration with UW Medicine specialists.
With each issue, Right as Rain grows its audience and strengthens its connection with the community. To request copies for your department or learn more about Right as Rain branding, contact Luke Whelan, senior editor, at lwhelan@uw.edu.
