UW Medicine is taking center field. Fans visiting Husky Stadium can now experience UW Medicine engaging displays and meaningful messaging featured across the stadium that showcase our contributions to health and well-being.
- Department Responsible: Strategic Marketing & Communications
- Collaborators: UW Athletics
Goal: Strengthen the connection between UW Medicine and the greater UW community, highlighting that we’re the University of Washington’s health system.
Deliverables & Key Elements:
For this initiative, a series of impactful and creative experiences were developed to elevate UW Medicine’s presence at the stadium:
- Brand integration across digital scoreboards and banners throughout the stadium.
- Pillar creative featuring “a higher degree of healthcare” messaging.
- Research Improves Lives digital sign outside of the stadium.
It’s just one more way we’re all coming together in the name of a higher degree of healthcare and Husky pride. Go Dawgs!