Guidance for when and how to use our logos
A strong, unified brand builds trust and recognition. For UW Medicine, having clear visual expressions helps people understand who we are. It strengthens our reputation and makes us more visible — both locally and nationally.
UW Medicine is an integrated clinical, research and learning health system with a single mission: to improve the health of the public. Our logos and visual expression should tell our integrated story. When we use different visual identities, we look disconnected. When we choose to use a consistent visual expression, we help our patients and communities understand everything we do and easily find what they need from us.
Follow these guidelines for all UW Medicine communications to ensure every interaction strengthens our brand.
The UW Medicine primary logo is the default logo for most uses, providing a professional and unified representation of our brand. This section explains correct sizing, colors, clear space and placement to ensure proper usage.
Entity logos link specific institutional organizations—like the UW School of Medicine, UW Medical Center or UW Physicians—to the UW Medicine brand. These logos combine the entity name with the UW Medicine primary logo for clarity and connection.
Use this logo exclusively for materials tied directly to Harborview Medical Center and follow guidelines for proper formatting and placement.
Service line and specialty logos provide branding for patient care specialties while maintaining a unified connection to the UW Medicine primary logo.
The abbreviated logo provides a simplified version of our branding for use in space-constrained environments like small merchandise or digital applications.
Remote treatment connects names of clinics, departments, service lines, and shared services to the UW Medicine logo in a visually unified way. This approach simplifies branding, highlights our integrated system, and improves navigation for patients and communities.
When participating in event sponsorships, follow logo usage rules to maintain clarity and professionalism while ensuring consistent branding.
The social media mark is our avatar logo designed specifically for profile pictures and icons on platforms like Facebook, Instagram and LinkedIn.
Designing apparel or merchandise? Learn how to apply the UW Medicine logo professionally to shirts, jackets, lab coats and more.
Cobranding applies to special cases where UW Medicine collaborates with partner organizations or UW School of Medicine-related research centers. These guidelines ensure balanced and professional representation.
Not sure which logo to use? The brand architecture grid makes it easy to understand the correct logo for your department or service. This guide ensures your materials align with UW Medicine’s branding standards.