Crafting Clear Communications
Our editorial style guide is designed to answer common questions about how to accurately and consistently describe UW Medicine, its locations, services and people.
For elements not specifically addressed in this guide, UW Medicine follows the Associated Press (AP) Stylebook – the industry standard for journalistic and professional writing. The AP Stylebook can be purchased at most bookstores, accessed online or used through limited access provided by UW Libraries for employees with NET IDs.
Our house style ensures uniformity in grammar, punctuation and word usage, providing a cohesive voice in all communications.
Use the approved location and clinic names to maintain consistency and avoid confusion.
Learn how to use language that reflects our commitment to diversity, equity and inclusion for all audiences.
Discover how our voice conveys our brand’s personality and professionalism, while our tone adapts to the context and audience’s needs.
This section provides key messaging structures to ensure alignment and impact in all branded communications and campaigns.