Flexible Design for Small Spaces
The abbreviated logo provides a simplified version of our branding for use in space-constrained environments like small merchandise or digital applications. When using the abbreviated UW Medicine logo, the tagline can still be included as text; however, it should not be locked up within the logo itself.
When to Use the Abbreviated Mark
Use this mark:
- In digital formats, when using the primary logo may lead to poor resolution, clutter or readability issues.
- In internal presentations or materials where audiences already recognize the UW Medicine name.
- On small-format materials such as pens or pins.
When Not to Use
Do not use the abbreviated mark:
- In formal external communications or as a primary brand identifier.
- In large digital formats where the primary logo is more appropriate.
- As a replacement for official branding in presentations or signage.
Design Standards
- Maintain proper clear space equal to the height of the “M” in the logo around all sides.
- Minimum size: 1 inch wide for print, 72px wide for digital.
- Aspect ratio: Do not stretch, crop or modify.
- Colors: UW Medicine Purple is the preferred color. In reverse, use white. If color print is not available, black is acceptable.
- The abbreviated logo should never be used as part of a sentence.
Clear space
Maintain clear space equal to the height of the “M” in “Medicine” around the entire logo.
Minimum size
The minimum width of the abbreviated logo to maintain readability is 1” wide at 300 ppi (print) or 72 px wide at 72 ppi (digital)
Unacceptable usage of the abbreviated logo
The following examples illustrate logos that do not adhere to UW Medicine brand guidelines.
Don’t stretch, crop or modify.
Don’t change the logo colors.
Don’t use as part of a sentence.
Don’t use older versions of the logo.
Don’t add icons or the block W to the logo.
Don’t rotate the logo.