Wearing and sharing the UW Medicine logo
Creating UW Medicine-branded apparel and swag is a fantastic way to showcase our identity while maintaining a professional, unified look. Whether for staff uniforms or event promotion, it’s essential to follow these guidelines to ensure accurate and consistent representations of our brand.
Key Guidelines:
- Logo Placement: Use the primary UW Medicine logo as the default logo. Place the logo on the left chest area for shirts, jackets and lab coats unless space constraints require an alternative location.
- Sizing: Ensure the logo is clearly legible, respecting minimum size requirements of 1 inch in width for print.
- Colors: Use approved brand colors (purple, gold, black, and white). Do not alter the logo’s colors or apply unauthorized filters or effects.
- Clear Space: Maintain proper clear space around the logo to ensure visual clarity and separation from other elements. This space should equal the height of the “M” in the logo.
- Font Consistency: Any text added, such as department names, must follow the UW Medicine brand fonts (e.g., Encode Sans or approved alternatives).
Partner and Vendor Requirements
To ensure high-quality and compliant designs, you are required to use approved vendors for producing UW Medicine-branded apparel. Vendors must adhere to logo placement, size, and color guidelines as outlined in UW Medicine’s brand standards.
Please visit the UW’s ordering UW-branded products page to find approved vendors.
Examples of Compliant Apparel Layouts
- Standard Staff Polo: UW Medicine primary logo on the left chest, optional department name in approved typography below.
- Lab Coats and Scrubs: UW Medicine primary or entity logo on the chest; department or service line name following clear space requirements.
- Promotional T-Shirts: Centered primary logo on the front, optional event name or department name in smaller text below or on the back.
T-Shirt Front
T-Shirt Back
Examples of Compliant Swag Layouts
- Promotional items like mugs, pens, bags, and water bottles should reflect UW Medicine’s professional branding while remaining simple and functional.
- Approved fonts and colors: All text must follow UW Medicine typography guidelines (e.g., approved fonts and brand colors such as purple, gray, white and black).
- Clear space: Allow enough spacing around the logo to ensure readability and professionalism.
- No Crowding or overuse: Avoid excessive text or design elements that detract from the logo’s impact.
Mugs and Drinkware
- Placement: UW Medicine primary or entity logo centered on one side of the mug or bottle.
- Optional: Department or event name placed below or on the opposite side, maintaining clear space.
Pens
- Placement: Horizontal or abbreviated Logo printed along the length of the pen.
- Font: Department name or secondary text should use approved typography, sized appropriately.
Tote Bags
- Placement: UW Medicine primary logo centered on the front panel.
- Optional: Event name or tagline displayed in smaller text underneath the logo. Artwork displayed on the opposite side.
Prohibited Uses
- Do not use unofficial or altered versions of the UW Medicine logo (e.g., stretched, recolored, or with unapproved additions).
- Avoid combining multiple logos (logo soup) on a single piece of apparel.
- Avoid using off-brand fonts, colors, or designs that detract from the unified identity.
