Representing Harborview Medical Center with accuracy
The Harborview Medical Center logo reflects its unique ownership and operational structure. This lockup visually represents the partnership between Harborview (owned by King County), UW Medicine (which manages the clinical services), and the broader community served by the institution. Proper use of this logo preserves the integrity of this relationship and ensures a consistent, professional presentation.
Key Guidelines:
- The Harborview logo is a three-tiered lockup that includes: Harborview Medical Center (top), UW Medicine, King County logo.
- The preferred lockup features a gray background behind the “Harborview” text and a purple bar behind the UW Medicine and King County logos.
- If color printing isn’t feasible, approved black-and-white versions are available.
- Maintain clear space around the entire logo equal to the height of the “H” in “Harborview.”
- Minimum size: 1.5 inch wide for print, 150 pixels wide for digital applications.
When to Use the Harborview Logo Lock-up
Use the Harborview logo for materials and communications directly related to Harborview Medical Center’s services, programs and facilities.
For cross-institutional communications (e.g., involving multiple UW Medicine entities), use the primary UW Medicine logo to represent the broader system.
Restrictions:
- Do not use the Harborview logo with overlapping UW Medicine logos, such as a generic UW Medicine/Harborview logo combination.
- The UW Medicine tagline, “A higher degree of healthcare,” cannot be used in conjunction with the Harborview/King County lockup.
- No alterations or customizations, such as changes to the arrangement, proportions, or background elements, are allowed.
- You must obtain prior approval from the Strategic Marketing & Communications Team before using the Harborview logo lock-up in any materials. Submit your request to uwmmktg@uw.edu.
Spacing and visual guidelines
Clear space
Maintain clear space equal to the height of the “H” in “Harborview” around the entire logo.
Minimum size
The minimum width of the HMC UW/KC logo lock-up to maintain readability is 1.5” wide at 300 ppi (print) or 108 px wide at 72 ppi (digital)
Unacceptable usage of Harborview logo
The following examples illustrate logos that do not adhere to UW Medicine brand guidelines.
Don’t use the logo with the UW Medicine tagline “A higher degree of healthcare” or any other tagline.
Don’t change the logo colors.
Don’t change the color of the MLK bug.
Don’t reverse the color of the type or try to make the box an outline.
Don’t use older versions of the logo.
Don’t use the Harborview type by itself.
Don’t rearrange the placement of the logos within the lock-up.
Don’t add any additional elements to the logo.
Don’t stretch, compress or add any effects to the logo.