Find the right logo for every situation
Choosing the correct logo is critical to maintaining UW Medicine’s strong, unified brand identity. Our logo explainer grid simplifies the process by helping you quickly identify the correct logo to use for different scenarios, whether you’re representing a department, service line, event sponsorship, or external partnership.
Using the right logo ensures clarity, professionalism and consistency in all communications and strengthens public trust in UW Medicine’s mission.
Brand Architecture Grid
The overarching brand that represents all UW Medicine experiences, connected through a shared single mission. It symbolizes that our system is stronger as an integrated system than our separate components.
UW Medicine
Clinically integrated organizations (some public and some private nonprofit) are operated or managed as part of an integrated health system. Each organization has a unique relationship with the University of Washington.
University of Washington School of Medicine
University of Washington Medical Center
UW Physicians
UW Medicine Primary Care
Clinically integrated organizations that use unique logo treatments cobranded with the UW Medicine logo
Harborview Medical Center
Airlift Northwest
Unique logo treatments branded with the UW Medicine logo
Clinical areas of expertise that UW Medicine provides for its patients. They create a strong connection between clinical excellence and our primary brand.
SERVICE LINE
Behavioral Health
Diabetes Institute
Digestive Health Institute
Eye Institute
Heart Institute
Neuroscience Institute
Obstetrics & Gynecology
Oncology (Cancer)***
Orthopedic Health & Sports Medicine
Pediatrics
Primary Care**
Spine
Transplant
Trauma
SPECIALTY
Anesthesiology and Pain Medicine Cancer***
Cardiology & Cardiac Surgery*
Dermatology
Diabetes & Endocrinology*
Ear, Nose and Throat (Otolaryngology)* Gastroenterology & GI Surgery*
Geriatrics
Immunology
Infectious Disease
Nephrology
Neurology & Neurosurgery*
Obstetrics & Gynecology* Ophthalmology*
Orthopedics*
Psychiatry*
Pulmonology & Lung Surgery
Radiology
Rehabilitation
Rheumatology
Sports Medicine*
Urology
Vascular Interventional Radiology
*If a specialty is part of a service line, use the service line logo. For example, cardiology would use Heart Institute.
**Primary care should use entity logo.
***Oncology and cancer use Fred Hutch branding.
Use refreshed two-tier logo. May also use remote treatment with primary UW Medicine logo or tagline. Tagline may not be used with two-tiered logos.
Physical locations dedicated to a specialized area of focus or range of services within a single specialty in which patients are evaluated by a provider and receive care. They are often outpatient and can be standalone or exist inside a larger facility such as a Medical Center.
Primary Care at Ravenna
Urgent Care at Kirkland
Hernia Center
Memory & Brain Wellness Center
Eastside Specialty Center
Remote treatment with primary logo.
Exceptions:
Primary Care clinics should use remote treatment with their entity logo.
Inpatient clinics should use remote treatment with their entity logo.
Specialized care locations within a medical center that use expert, multidisciplinary teams and the most advanced treatments to provide personalized, goal-oriented care to improve patient outcomes.
Inpatient Rehabilitation Unit at Harborview
Neonatal Intensive Care Unit (NICU)
ECMO Program
Gamma Knife
Echo Lab
Support services for entities, clinics or system
Employee Health
Pharmacy Services
Spiritual Care
Transfer Center
Remote treatment with primary logo
Formal academic units focused on a specific area of medical practice, education or research.
Anesthesiology and Pain Medicine
Biochemistry*
Bioengineering*
Bioethics and Humanities
Biomedical Informatics and Medical Education
Comparative Medicine
Dermatology
Emergency Medicine
Family Medicine
Genome Sciences
Global Health*
Health Metrics Sciences
Hematology and Oncology
Immunology
MEDEX Northwest Physician Assistant Training Program
Department of Medicine
Medical Genetics
Microbiology
Neurobiology and Biophysics
Neurological Surgery
Neurology
Obstetrics and Gynecology Ophthalmology
Orthopaedic Surgery and Sports Medicine
Otolaryngology / Head and Neck Surgery
Laboratory Medicine & Pathology
Pediatrics
Pharmacology
Psychiatry and Behavioral Sciences
Radiation Oncology
Radiology
Rehabilitation Medicine
Surgery
General Surgery
HMC Trauma and Burn
Urology
* Joint venture departments with other schools use UW branding for academic communications.
Preferred: Remote treatment with School of Medicine entity logo. Option to use primary logo.
Recommended: UW Medicine branding. Do not use UW-branding with clinic or patient-facing communications.
Don’t create new logos with UW or unique branding.
Sub-units within departments that focus on a specific medical subspecialty and organize faculty, research, education and clinical care around that area of expertise.
Allergy and Infectious Diseases (Dept. Of Medicine)
Cardiology (Dept. Of Medicine)
Gastroenterology (Dept. Of Medicine)
General Internal Medicine (Dept. Of Medicine)
Gerontology and Geriatric Medicine
(Dept. Of Medicine)
Medical Genetics (Dept. Of Medicine)
Metabolism, Endocrinology and Nutrition (Dept. Of Medicine)
Nephrology (Dept. Of Medicine)
Pulmonary and Critical Care Medicine (Dept. Of Medicine)
Rheumatology (Dept. Of Medicine)
Cardiothoracic (Dept. of Surgery)
Pediatric Surgery (Dept. of Surgery)
Plastic Surgery (Dept. of Surgery)
Transplantation (Dept. of Surgery)
Vascular Surgery (Dept. of Surgery)
VA Puget Sound Health Care Surgery (Dept. of Surgery)
Remote treatment with SOM logo.
Interdisciplinary entities that bring together faculty and resources across departments to conduct advanced research focused on major scientific or medical challenges and innovation in a specific area of biomedical science or healthcare.
Remote treatment with primary logo or cobrand with UW Medicine wordmark
Organized initiatives that support specific goals—such as education, outreach or policy—often across departments, with a focus on addressing strategic priorities or serving particular populations or regions.
Office of Rural Programs and Academic, Rural and Regional Affairs
Willed Body Program
Office of Healthcare Equity
Office of Faculty Affairs
Payroll Services
UW Medicine Board
TeleHealth
Graduate Medical Education
Remote treatment with either primary logo or entity logo
Centralized operational teams that provide system-wide support functions to multiple entities across the organization to ensure efficiency, consistency and coordination.
Information Technology Services
Strategic Marketing & Communications Advancement
Patient Financial Services
Risk Management
Compliance
Human Resources
Remote treatment with UW Medicine primary logo
Need Additional Help?
If you’re still unsure which logo to use or need additional support, contact uwmmktg@uw.edu for guidance.