Guidelines for specialized communication
In addition to UW Medicine logo and brand standards, there are specific guidelines for Airlift Northwest, WWAMI, Fred Hutch, publications and media. These specialized resources help ensure clear, consistent messaging while maintaining professional and trusted representations of our brand across unique contexts. Explore these guidelines to understand how to communicate effectively in these areas.
Airlift Northwest is a critical part of UW Medicine’s mission, serving the Pacific Northwest through air medical transport. These guidelines outline how to use the Airlift Northwest logo and present its brand identity.
WWAMI is a unique and critical partnership in medical education, serving Washington, Wyoming, Alaska, Montana and Idaho. This section outlines how to effectively communicate the WWAMI‘s branding, materials and schools while maintaining connection to UW Medicine’s broader mission and identity.
Right as Rain is UW Medicine’s consumer-facing health and wellness publication. These guidelines ensure content, visuals and branding connect with our audience in a relatable way.
Working with media outlets requires professionalism and precision. These guidelines include tips for using our brand in media publications.
Fred Hutch and UW Medicine work together through a clinically integrated model to deliver exceptional cancer care and advance research. While we are two separate organizations, our collaboration is designed to improve patient care and support groundbreaking discoveries.
To learn more about the partnership, including co-branding practices and how to accurately represent the relationship, visit the Fred Hutch Branding Overview. For additional guidance, reach out to Fred Hutch Marketing at brand@fredhutch.org.