Representing WWAMI’s Mission Across Five States
The UW School of Medicine’s WWAMI logo represents the unique collaboration between the University of Washington and its partner universities in Washington, Wyoming, Alaska, Montana and Idaho. The design features a master lockup for overarching communications, as well as state-specific logos that provide more autonomy and regional relevance for each WWAMI state program.
These guidelines ensure proper logo usage and maintain readability, clarity, and professionalism in all formats. Text here
If you have questions about the logo files, or guidance for usage, please contact uwmmktg@uw.edu.
Please direct all other questions related to the WWAMI brand to Kim Blakeley, director, Strategic Marketing & Communications for the UW School of Medicine at krb13@uw.edu.
Primary WWAMI logo
Size requirements
The minimum width of the WWAMI logo lock-up to maintain readability is 1.5” wide.
Colors
The preferred colors for the master mark and the individual state marks are the school colors of our partner Universities: Gonzaga University (WA), University of Wyoming, University of Alaska Anchorage, Montana State University, and the University of Idaho.
University of Washington
PMS 2685
HEX #4b2e83
CMYK 93,100,18,21
RGB 51,0,111
Gonzaga University
PMS 282
HEX #041E42
CMYK 100,90,13,68
RGB 4,30,66
University of Idaho
PMS 116
HEX #F1B300
CMYK 0,27,100,0
RGB 241,179,0
University of Wyoming
PMS 476
HEX #492f24
CMYK 53,72,77,57
RGB 73,47,36
Montana State University
PMS 281
HEX #003f7f
CMYK 100,85,5,36
RGB 0,63,127
University of Alaska Anchorage
PMS 343
HEX #00583d
CMYK 98,0,72,61
RGB 0,88,61
Unacceptable usage
Don’t stretch, condense or change the dimensions of the identity.
Don’t alter the placement or scale of the elements, and don’t rearrange the placement of the type within the identity.
Don’t crop the wordmark.
Don’t add other colors or tones to individual elements. Use only the colors specified in these standards.
Don’t rotate the WWAMI master logo elements.
Don’t add any extra elements to this identity.
WWAMI state logos guidance and usage
There is one logo for the UW School of Medicine, and three logos for each of the WWAMI states except Spokane which also has a UW School of Medicine-Gonzaga University Health Partnership logo. (Note: all of the logos are available in black on white, white on black, and reversed formats).
Washington
The state of Washington is unique in that there are two Foundations sites: Seattle and Spokane.
The UWSOM-GU Health Partnership logo should be used for documents, letterhead, collateral materials, swag, etc., referencing UWSOM’s education program in Spokane. There are various color versions and copy versions. Feel free to use whichever version works best for your purpose, although when possible, use the primary UWSOM-GU Health Partnership logo.
The circle, vertical and horizontal Washington WWAMI logos are used by UWSOM Administration/Academic, Rural and Regional Affairs and clinical teaching sites in Western Washington when we want to reference each of the WWAMI states and want or need continuity in the logo presentation.
Washington Primary logo
Washington Secondary logo
Wyoming, Alaska, Montana and Idaho
There are three logos that can be used for WWAMI states outside of Washington.
The primary state logo for each is the Round State Logo. It can be used alone, or with the state’s outline logo.
The outline state logos must be paired with the all-WWAMI Round Logo for context. When used alone, it is not clear what the logo means unless you are familiar with WWAMI in that state. Either the horizontal or vertical version can be used depending on formatting needs. On documents and letterhead, if using the all-WWAMI logo and an outline state logo, the all-WWAMI logo should be in the upper left, and the outline state logo in the upper right. The all-WWAMI round logo should be larger than the outline state logo.
Wyoming, Alaska, Montana and Idaho Primary and Secondary logo
Alaska
Idaho
Montana
Wyoming
Alaska
Idaho
Montana
Wyoming
Size requirements
The minimum width of the state logo lock-up to maintain readability is 1.5” wide.
Unacceptable Usage
Don’t stretch, condense or change the dimensions of the identity.
Don’t alter the placement or scale of the elements, and don’t rearrange the placement of the type within the identity.
Don’t crop the wordmark.
Don’t add other colors or tones to individual elements. Use only the colors specified in these standards.
Don’t rotate the WWAMI master logo elements.
Don’t add any extra elements to this identity.