Scroll Top

Logo Use Governance

Sharing Logos with Non-UW Partners and Organizations

UW Medicine minimizes the use of our logo and brand assets by external organizations to prevent real or perceived endorsements of outside products, people or organizations. This policy protects the integrity of our brand across commercial and non-profit contexts. 

Key Guidelines:

  • The use of UW Medicine logos should be limited and strategic to reduce risks. 
  • Logos may not be used for partnerships that could result in financial or reputational conflicts of interest. 
  • To ensure compliance, always contact the Strategic Communications & Marketing team with questions or concerns before sharing logos externally. 

Please also see UW Medicine Compliance’s Healthcare Business Interactions FAQs document.

Related policies:
• Protecting UW marks
• Potential financial conflicts of interest for commercial and non-profit entities


If you’re unsure if your logo usage complies with UW Medicine policies, please contact uwmmktg@uw.edu.  Text here