Excellence in Presentation and Design
Our visual standards define the cohesive look and feel that represents our brand across all platforms. From colors and typography to photography and video, these guidelines ensure every project reflects the brand identity with clarity and professionalism. Explore these resources to create visuals that inspire trust and resonate with our audiences.
Discover the colors that define our brand. Learn how to use primary and secondary colors correctly in digital and print materials.
Explore our approved typefaces, font sizes and usage guidelines to maintain consistency in all materials.
Learn about our photography style, approved themes and tips for shooting or sourcing on-brand images.
Icons help simplify complex concepts and enhance user experiences. Access our library of approved icons and standards for using them effectively.
Consistent use of artwork ensures that all creative assets align with UW Medicine’s identity. Learn the do’s and don’ts of using art to represent your unique service or program.