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Using Artwork and Graphics  

Using Artwork and Graphics  

Guidelines for using artwork or graphics with UW Medicine logo 

The UW Medicine logo should always be featured in branded materials. It is important not to alter the logo by adding artwork or graphics. 

Artwork created to represent UW Medicine clinics, programs or research must be approved by UW Medicine Strategic Marketing & Communications using the brand review process. 

When incorporating artwork or a graphic into marketing collateral, event promotions or signage, it must remain separated from the logo. The artwork may not adapt or leverage any element of the UW Medicine logo. It must not incorporate entity, clinic or program name or be used as a graphic logo for the entity, clinic or program. 

Spacing of elements around UW Medicine logo 

Diagram showing the M-height as safe space around the logo, and showing that additional graphics must be the height of 4 logos away from any logo elements.
  • Additional elements need to be the width of the M in Medicine away from the Primary logo. (1)
  • Artwork must be the height of 4 logos away from the Primary logo. (2)
Diagram showing that additional graphics must be the height of 4 logos away from any logo elements.
  • Additional elements need to be the width of the M in Medicine away from an Entity logo. (3)
  • Artwork must be the height of 4 logos away from the Primary logo. (4)

UW Medicine logo combined with text and artwork 

Clinic names are to be connected to the UW Medicine logo by their proximity to the UW Medicine logo or the UW Medicine Service Line logo. 

All UW Medicine branding has a higher visual priority than the commissioned artwork. 

Neither UW Medicine nor its clinic names are to appear in the artwork, either as the logo art or as text. 

Artwork should be designed keeping the UW Medicine color palette in mind and should not prioritize the primary colors used by our competitors. 

If the artwork is small, keep detail to a minimum. If you plan to have it embroidered, keep artwork to simple colors and shapes. 

Pro tip: Keep a master copy of your artwork on file, as well as a vector version, to provide to vendor when you want to order promotional products. 

Use Examples 

Tablecloth

Example of using graphic with logo elements on a tablecloth.

Pull-Up Banners

Example of using graphic with logo elements on a pull-up banners.

Lobby Screen

Example of using graphic with logo elements on a lobby screen.

Sandwich Board

Example of using graphic with logo elements on a sandwich board.

T-shirt

Example of using graphics with logo elements on a T-shirt.

Note: A UW Medicine logo will always be featured on the front of t-shirts. Artwork should be featured on the backside of the t-shirts. Artwork must work in both vertical and horizontal layouts. 

Tote

Example of using graphic with logo elements on a tote bag.

Lanyard Pin

Example of using graphic alone on a lanyard pin.

Giveaways 

Example of using graphic alone on a journal.

Apparel guidelines 

Branded polo shirt, with remote treatment and a graphic.

Do’s & Don’ts 

Primary logo shouldn’t be positioned or attached to the final artwork. 

Primary logo shouldn’t be positioned or attached to the final artwork. 

Primary logo shouldn’t be positioned above, below or next to the final artwork. 

Primary logo shouldn’t be positioned above, below or next to the final artwork. 

Logo/artwork combination should only be placed over images when contrast is sufficient and it won’t impede legibility. 

Logo/artwork combination should only be placed over images when contrast is sufficient and it won’t impede legibility. 

Primary logo color cannot be changed to match the final artwork.

Primary logo color cannot be changed to match the final artwork.

Master logo cannot be broken up.

Master logo cannot be broken up.

Master logo font or name of entity font cannot be changed to match the artwork.

Master logo font or name of entity font cannot be changed to match the artwork.

Program Icon & Artwork Guidelines  

For Internal Campaigns, Cultural Observances and Institutional Initiatives  

Purpose  

To allow for creative, engaging artwork to support internal programs, while ensuring all visuals align with institutional brand values and avoid confusion with official logos or endorsements.  

These guidelines apply to:  

  • Cultural and heritage month observances (e.g., Black History Month, Pride)  
  • Institutional or internal campaigns (e.g., Mission Forward, wellness initiatives, innovation drives)  
  • Employee recognition or education programs  
  • Cross-departmental initiatives  

  What’s Allowed  

  •   Custom icons or illustrations  
  1. May be used to represent a program theme or initiative.  
  2. Should be symbolic, illustrative or graphic — not typographic logo treatments.  
  • Event titles or wordmarks  
  1. Titles (e.g., Innovation Week) may be typeset in a bold, branded typeface but should not resemble a logo lockup.  
  2. Keep typographic treatments minimal and secondary to the institutional identity.  
  • Creative color use  
  1. May use broader color palettes for inclusivity or creative energy (e.g., Pride rainbow, Earth tones for sustainability).  
  2. For system-level campaigns, tie into brand-approved secondary colors when possible.  

What’s Not Allowed  

  • No creation of unofficial logos or symbols that mimic or compete with the UW Medicine logo.  
  • Do not include or modify the institutional logo as part of the artwork.  
  • No lock-ups that pair program artwork with the institutional logo unless explicitly approved.  
  • No use of taglines, icons or type treatments that could be mistaken for an official sub-brand.