| The Nature of Meaning in the
Age of Google |
March 2, 2004
Terry Brooks,
Associate Professor, Information School, University of Washington
|
|
|
| |
Google is the dominant web content server of our day. It harvests the
content placed in public web space by millions of anonymous, independent
web authors. Google parses the text of this web content and calculates a
PageRank score based on the linkages among web pages. Google satisfies
the average web searcher so well because it has aggregated the valuations
of the average web author. In this way, Google has transformed web authors
into lay indexers of web content where the linkages set by these lay
indexers indicate the "important" web pages.
There is a need to establish guidelines to aid the creator of web content
beyond search engine optimization. |
|
|
|
