According to the text of the ad, Dr. Williamsí Pink Pills for Pale People could be used to cure various female ailments.  The ad is based on a testimonial letter from the family in the picture.  The wife was vomiting after meals and becoming weak and sickly.  After taking the pills, however, she regained her appetite and good health.  The ad also claims that the pills can be taken for any number of other male and female afflictions.