Squi

Squi is designed to provide companionship for the kids with inborn heart disease and prevent them from over-exercising. The little buddy helps them build confidence and learn more about their health conditions. By taking care of Squi, kids will learn to take care of themselves.

Squi provides an extraordinary experience for kids starting from the purchasing of their customized Squi, unboxing the package and meeting and learning about Squi. Parents will also have a paired up mobile app they can use to access information such as live and past data of their kids’ health condition.

Rip you to pieces

Designed a poster set based on the Indianapolis Speech from old classic film, The Jaws (1975).

Let’s Sort!

Let’s Sort! is an educational campaign targeted towards kids of age 7 to 13 with a goal to bring awareness about the impact of garbage sorting and educate them on the correct ways of garbage sorting. The campaign is promoted through print and digital media, which leads the audience to a mobile application download that features two main functions: Garbage sorting game, and an item dictionary which is used to look up what kind of garbage an item is.

The Emoji Phenomenon

Emoji is a set of iconography that became a universal language, trendsetter in fashion, social media, and the communication style in our daily lives today. But from where did it all began, and how is it impacting our lives today? The Emoji Phenomenon is a pop up store designed for Nordstrom that aims to bring awareness about the current Emoji phenomenon in our lives today, and promote the existing emoji products available at Nordstrom. Shoppers gain awareness and learn fun facts and history of Emoji through the informative product packaging design.

POST FREE ZONE

Today everyone lives in a world where they can explore the world and get caught up with your friends with just a single swipe and tap. And sometimes we get too comfortable and get used to the easier ways of living. But just how much of that is necessary? Is it separating us from the joys in real life?

Post Free Zone is an exhibition that encourages people to enjoy the current moments in real life outside of mobile screen. People travel through three square container spaces and learn statistics on usage of social media, interact with live window ‘posts’, and challenge to provoke healthier lifestyle outside the social media.